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Thursday, March 31, 2011

SOLO music video

The first time i proposed the idea of the music video, most of the influential people in the industry was against it. Diorang cakap its a waste of money. Even lagu yang meletup pun some of em takde video clip. But i wanted it to be a brand for myself. A music video is not just a short clip, but it serves as your profile too. But they dont understand, some of em has the nerve to say 'ala andi ko buat cincai je sudah'. Janji ader video.

Thats not how i work la. Kalau nak buat, buat all out. Kalau tak jangan buat langsung. There is no such thing as buat halfheartedly. So it took me sometime jugak to decide the director and the storyline. Director memang banyak kat luar, but unless I was the son of Tan Sri Azman or Muhyiddin Yassin, i need to get the right director that doesnt charge me that expensive but yet produce good quality. So i met a few until one day a friend of mine suggested these students from ASWARA. They appear to be humble, and very hardworking, and most important is they work very sincere. So after loads of meeting here and there, we finally shoot the music video.

The process was interesting for me bcoz not only i funded the whole project, i had very less manpower at the same time im acting as the Production Manager. Gilerlah i ve never had experience doing that. But then again i cant afford to hire more people, bcoz the more i hire the more the cost is. So i had to make loads of calls, learn about image, props, and the headache was securing talent. My music video needs loads of talents from young kids to adults. And then, locking down the artiste to preparing the schedule. That was a total chaos for me. But given the chance, id do it again hehehe

And like i say, the production team was very sincere. A normal music video would take the maximum 2 days, but in my case, to get a proper shot, and since this is their first project too, we shot 4 days. Now thats crazy ass production. Sounded like a Grand Brilliance production plak kan. And to make it more interesting, i roped in a few other established name from the industry. Julia Ziegler was the heroin, Dira Abu Zahar helped directing it, Altimet was feature in it and i also had a special appearance by Fahmi 'Apek' our very own football goalkeeper. Talking about marketing kan :)

We also had support from a few organization. TQ to Downtown Coffea and Tea for sponsoring their premis and Polis Diraja Malaysia for their support, the lockup and also a few policeman who offered to be in this glamorous entertainment world hehehehe

To all that was involved in the production, the directors, the cameraman, the lighting man, the extras, the makeup artiste, the hair stylist, and to my family, from the bottom of my heart, i appreciate your presence and help, and thank you from me again.

Now lets wait for the trailer (huh? got trailer meh?)

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